Rockstar power suite3/20/2023 ![]() The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". This cookie is set by GDPR Cookie Consent plugin. Set by the GDPR Cookie Consent plugin, this cookie is used to record the user consent for the cookies in the "Advertisement" category. YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. This cookie is used for authentication and for secure log-in. The purpose of this cookie is to store whether or not the user has given consent for cookie usage. This cookie is set by Beeswax to determine whether the user has accepted the cookie consent box. This cookie, set by Cloudflare, is used to support Cloudflare Bot Management.Ĭf_clearance specifies the duration our website is accessible to a visitor that successfully completed a previous Captcha or JavaScript challengeĬloudflare sets this cookie to improve page load times and to disallow any security restrictions based on the visitor's IP address. These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. As for 100T, Rockstar is another high-profile partner to join its roster, and it will be interesting to see how the two parties collaborate in ways that set them apart from their rivals. We have a lot of fun, original content coming down the pipeline that I think will both excite and inspire our fans.”Įsports Insider says: As one of the most recognisable brands in gaming and esports, it doesn’t come as a surprise to see the Rockstar brand join forces with 100 Thieves. ![]() Haag also commented on the collaboration: “I, alongside the full 100 Thieves team, have worked so hard to get to where we are today, and it’s really rewarding to see our team’s daily grind rewarded through this partnership with Rockstar Energy Drink. In January 2020, the brand entered a deal with German esports organisation mousesports. This isn’t the first time Rockstar has entered the industry. Rockstar will integrate its products into the 100 Thieves Cash App Compound and within ‘The Heist’ docu-series. ![]() RELATED: Los Angeles Thieves partners with Dollar Shave Club Partnering with 100 Thieves allows Rockstar Energy to engage and fuel new communities and energy drinkers in the gaming and lifestyle space, alongside our core fanbase and action and motorsports stronghold.” The partnership began when the organisation’s Founder and CEO, Matt “Nadeshot” Haag, appeared in Rockstar’s Super Bowl advertisement which celebrated his journey from professional Call of Duty player to the owner of 100 Thieves.įabiola Torres, Chief Marketing Officer and Senior Vice President of the PepsiCo Energy Category spoke on the deal in a release: “We’re excited for the partnership with the renowned lifestyle and gaming outfit 100 Thieves it’s the perfect fit for Rockstar Energy Drink’s new brand direction and commitment to align ourselves with the cultural zeitgeist. 100 Thieves is the epitome of a successful hustle to the top, and we’re inspired to share their story and, in turn, inspire ‘everyday hustlers’. RELATED: 100 Thieves unveils AT&T as 5G and Fibre Innovations sponsor ![]() The deal will see the two parties collaborate on a range of content and interactive experiences. North American esports organisation 100 Thieves has entered a partnership with PepsiCo’s Rockstar energy drink brand. ![]()
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